Andrea Biagini
The beating heart of 32Consulting brings to bear fifteen years of experience within the Michelin world. This solid experience is attributed not only to the significant position held but, above all, to the immense passion deeply rooted in the individual's capabilities.
"I am extremely passionate, and everything I think or recommend is the result not only of my position but also of my passion. I worked for the finest division of the renowned company Michelin, within the food sector, where Italy stands as a leader. I have encountered numerous individuals, sharing ideas and collaborating on projects. My vision extends beyond a mere snapshot of Italian catering; it is enriched by my ideas, particularly emphasizing the pivotal role of chefs and restaurants as brand ambassadors for our raw materials and culture worldwide. I have encountered companies that take pride in the quality of their products, as well as those that have developed top-tier product lines to enhance the perception of their brand. While the mass market remains significant, specialized points of sale dedicated to sourcing good and healthy products will become increasingly important.
Branding involves creating special moments, and 32Consulting was established to bring these moments to life.
”
(Andrea Biagini)
Meet The Team

Anna Sanson
PR & Comms
After a significant experience in multinational companies in the digital sector, where she developed skills in Office, HR & Admin Management, Anna is now in charge of the operational development of Sales, Marketing, and Communication activities at 32consulting. She oversees numerous projects with a particular focus on event management and the PR and New Business development of key partners. Anna manages events for Food & Beverage clients in Italy and abroad, meticulously selecting suitable locations and chefs aligned with the brand's positioning and expectations, as well as handling invitations for a targeted audience. With great dedication, she manages relationships with journalists. Anna also oversees specific projects involving Brand Ambassadors and other initiatives, engaging high-end chefs and sommeliers in the fine dining industry.
Marco But
Global Food Auditor
With over 40 years of experience as an Inspector for the MICHELIN Guide, Marco has developed a unique and unparalleled ability to assess a dish, a restaurant, a hotel, or an accommodation facility. Such expertise cannot be solely crafted in classrooms; it is built at restaurant tables over many years of work. Being able to write a technical report on palate sensations is the result of countless tastings. It takes many years to accumulate the confidence and professionalism needed to have the right to judge a restaurant. One must be imbued with humility to go 'beyond' and taste dishes from different regions and countries. It is not enough to limit oneself to personal preferences; one must also understand dishes from other cultures, appreciating the freshness and emotional impact of a new dish. Marco has the ability to empathize with the 'typical' customer and interpret their expectations towards the restaurant, providing our clients with a unique expertise in the market. Ready for new challenges both in Italy and abroad, he takes pride in continuing what he has learned over many years of his career.

Luca Pedinotti
Wine Manager & Trainers
After a significant experience in the hospitality and restaurant management sector, with a particular focus on restaurant management development, Luca has gained extensive expertise in the world of wine as a qualified AIS sommelier, where he has seamlessly blended his passion with professionalism. A knowledgeable expert in wines and sake, and a profound understanding of front-of-house dynamics, he has led some of the finest restaurants in Milan to success. Currently working as a consultant and trainer, he is dedicated to crafting à la carte menus, wine lists, cellar management, and the selection and training of staff.

Francesca Concina
Digital Comms
Francesca is a strategic communication professional with international experience in digital communication, stakeholder relations, and branding. She began her career in the aeronautics industry while pursuing a degree in Public Relations. After working in communication and events in the UK, she moved to Milan, where she worked for Fleishman-Hillard International Communication while earning a degree in Integrated Communication for Businesses and Organizations and a Master's in Marketing and New Media. In 2016, she was awarded a scholarship to pursue an MBA at Bentley University (MA). She has lived and worked in both Boston and New York. With over twenty years of work experience, including twelve in communication, Francesca has developed integrated digital communication campaigns in Europe, the United States, and the Middle East, collaborating with cross-cultural teams. Her distinguishing characteristics include strong ethical values, creativity, and critical thinking skills, honed through her experience as a consultant for both B2B and B2C clients such as British Airways, Vueling (airline), Hilton Worldwide (tourism), Fratelli Branca (spirits), Donnafugata (wine), Accenture Foundation (innovation), Crazy for Digital (NGO), and Oracle (technology). Passionate about performing arts, she has conceived and organized corporate events, conferences, non-profit summits, and events related to music and culture.